Weezy hopes that his performance will inspire viewers to cop his album shortly after he exits the stage.
Following his performance at the MTV Video Music Awards this Sunday (August 28th), Lil Wayne plans to make his oft-delayed new album Tha Carter IV available at digital retailers at midnight.
According to Billboard.biz, the Young Money chief hopes that his performance will inspire fans to purchase the album in stores like iTunes and Amazon.com before it hits physical retailers on August 29th. “I am extremely excited to be the first artist to utilize such an amazing idea. I hope that I can open the door for others,” said Wayne in a statement.
Jay-Z and Kanye West took a similar approach with their chart-topping album Watch the Throne, which was released to digital on the Monday before its Friday physical release. The strategy helped prevent leaks and helped them break the iTunes record for most digital first-week sales.