Eminem’s Detroit-themed commercial snags Emmy honors.
Eminem has garnered Grammy Awards, and even an Oscar. Now, a commercial starring the Detroit emcee has won an Emmy Award.
The commercial, titled “Born of Fire: Chrysler 200,” featured Eminem driving through Detroit while the famous beat to the rapper’s seminal track “Lose Yourself” played in the background.
“We were very surprised,” said Aaron Allen, a creative director at Wieden & Kennedy, the ad agency responsible for the commercial. “We really wanted to win but wondered if humor would win instead.”
Other winners included Justin Timberlake, a winner for hosting “Saturday Night Live,” and Gwenyth Paltrow, whose performance on the show “Glee” included singing Cee Lo’s smash hit, “Fuck You.”
Watch the commercial below: